Name
Recipient
Information Collected
Purpose of Use
_ga
Google Inc.
Page information viewed, number of pages viewed, duration of visits, device information, search keywords, referrer, etc.
To understand usage of the Services in order to improve the Services, provide services tailored to users’ interests and needs, and deliver advertisements relevant to users’ interests.
_gat
Google Inc.
Same as above
Same as above
_gid
Google Inc.
Same as _ga
Same as _ga
_gcl_au
Google Inc.
Same as _ga
Same as _ga
_fbp
Meta Platforms, Inc.
Page information viewed, number of pages viewed, duration of visits, applications, browsers, and devices used to access the Services, user activities, location information, etc.
Same as _ga
visitor_id<Account ID> / visitor_id<Account ID>-hash / lpv<Account ID> / pardot / pi_opt_in<Account ID>, etc.
Salesforce, Inc.(Marketing Cloud Account Engagement)
Access and browsing information, including cookie and other identifiers, the URLs and titles of pages viewed, date and time of access, referring URLs, IP addresses, UTM parameters, and similar information.
To understand how our website is used, analyze the behavior of prospective customers, and improve our marketing activities and services.
_clck / _clsk
Microsoft Corporation(Microsoft Clarity)
Pages viewed, records of user interactions such as scrolling and clicks, and device and browser information.
To understand and improve how our website is used.
_uetsid / _uetvid
Microsoft Corporation (Microsoft Advertising)
Pages viewed, records of visits and applications originating from advertisements, and device and browser information.
For the delivery of advertisements and measurement of their effectiveness.
Yahoo! JAPAN Ads Site General Tag (e.g., YJAD)
LY Corporation
Same as above
Same as above
LinkedIn Insight Tag (e.g., bcookie)
LinkedIn Corporation
Same as above
Same as above
Jetboost (Site Search and Filtering)
Jetboost, Inc.
Pages viewed and search and filtering activities.
To provide website search functionality.